Global research by international specialists like Forrester Research, Nielsen Entertainment and the Yankee Group is repeatedly finding that game advertising is one of the largest growing and most effective ways of reaching online consumers – including 3 of the most elusive markets: the teen market, the 18- to 34-year-old male market, and the female market. You can read a brief research summary below.
The focused nature of games makes them tailor-made for connecting with people and exposing your brand.
Our clients look to us for gaming-based strategies in the following 5 key areas:
Creating Awareness
Improved Acquisition
Improved Customer Retention
Optimisation of all Touch Points
Greater Conversion Rates
We can help you to launch a world-class online gaming solution. We pride ourselves on the successes achieved to date by our highly experienced group of professionals. We strive to continually produce the highest quality work - while ensuring that projects are rolled out on time and on budget.
We offer you world-class services in a number of areas:
Online Gaming Marketing Services:
Run of Site Campaigns
Run of Network Campaigns
Fixed Banner Campaigns
Fixed Position Sponsorships
Site Branding
Games Console Branding
Tournament and Prize Sponsorship
Advertising in Game Pre-loaders
In-game Advertising
Advergaming
Game Customisation
Custom Game Development
Newsletter Campaigns
Exit Traffic Campaigns
Interstitial Campaigns
"White Labelling” of Online Games Channels
Gaming platform features include:
Personal High Scores
Public High Scores
In-game Chat
Personal Avatars
One-on-One Game Challenges
Tournament Games
Game Leagues
Advertiser Surveys
Game Sponsorship Opportunities:
The following list represent the most popular games on offer by SkillPod Media, these games can be fully customised to include your brand identity and products. Contact Us to sponsor these games:
According to Nielsen Entertainment's third annual Active Gamer Benchmark Study:
Of the roughly 117 million "active gamers" in the U.S. in 2006, more than half (56%) play games online, and 64% of all online gamers are women. Moreover, while teenagers still constitute the largest percentage (40%) of active gamers, more than 15 million of those gamers (almost 8%) are 45 years old or older.
A recent study by Forrester Research concluded that the most successful way of reaching teenagers is by means of in-game ad placement or brand specific “advergames”.
According to Parks Associates, one third of all adult Internet users in the USA play online games every week. Online gaming has emerged as the most popular web-based entertainment activity – beating online video, music and social networking. The study found that frequent casual gaming grew by 79% year on year.
The above study placed the value of the online casual gaming industry at $400-$500 million for 2007 - with a significant percentage of this revenue coming from advertising.
